Key Moments:
- Bombay Group has named Rhiannon Bach as Chief Marketing Officer and Lauren Findlay as Chief Digital Officer
- Bach is set to steer global marketing initiatives and guest engagement across Bombay’s hospitality brands
- Findlay has been appointed to lead Yolo.com and drive Bombay’s digital transformation efforts
New Leadership Elevates Digital Ambitions
Bombay Group has made significant changes within its executive leadership, appointing Rhiannon Bach as Chief Marketing Officer (CMO) and Lauren Findlay as Chief Digital Officer (CDO). Both join the C-suite at a key juncture for the organization’s evolving business strategy.
Comprehensive Luxury Portfolio and Digital Growth
The Group’s portfolio includes Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, numerous upscale restaurants and bars, and the five-star Burman Hotel. Most recently, it launched Yolo.com, a newly licensed, Estonian-regulated online casino designed to offer players exclusive digital rewards and experiences integrated with Bombay’s high-end physical venues. Bombay is part of the Yolo Group’s luxury suite, serving both business-to-business and business-to-consumer markets across online and land-based operations.
Executive Appointments with Global Expertise
Rhiannon Bach will oversee marketing and advertising on a global scale for Bombay Group, directing efforts for its clubs, maritime activities, and hospitality brands. Her goals include enhancing brand strength, enriching customer experience, and growing loyalty and VIP programs internationally. Bach has accrued more than 15 years of senior leadership experience across casino marketing, hospitality, and technology, having previously worked with multinational casino operators in Macau, Australia, and the United States, and served most recently as Head of North American Growth at Atomize RMS.
Lauren Findlay will head Yolo.com and lead the digital transformation that aims to integrate Bombay’s high-end offline offerings into a seamless digital platform. With over 15 years of experience in iGaming, agency, and e-commerce sectors, Findlay has held several leadership roles including Commercial Strategy Director at LeoVegas Group and Chief Marketing Officer at Happy Hour Group, and has consulted for multiple start-ups as Fractional CCO/CMO. Her focus areas include designing go-to-market strategies, developing brand identity, and optimizing digital commercial performance.
Leadership Commitment and Strategy
“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”
Strategic Investments in Talent
These appointments highlight Bombay Group’s ongoing focus on attracting top-tier leadership and delivering innovative, unforgettable guest experiences worldwide.
Executive | Position | Key Responsibilities | Background |
---|---|---|---|
Rhiannon Bach | Chief Marketing Officer | Global marketing, brand strategy, guest engagement, loyalty, and VIP programs | 15+ years in casino and hospitality marketing; roles in Macau, Australia, United States, and at Atomize RMS |
Lauren Findlay | Chief Digital Officer | Leading Yolo.com, digital integration, online expansion, brand development | 15+ years in iGaming, agency, e-commerce; experience with LeoVegas Group, Happy Hour Group, and consultancy work |
- Author
Daniel Williams
